Apple Inc., Senior Management
Welcome to the Committee Page for the Apple Inc., Senior Management! Here, you can find details on the committee and the students who are chairing it, download the background guide, and learn about suggested primary source reading for the committee. Check the page regularly for committee updates.
Chair Contact Information
Chair: Scott St. MarieVice Chair: Charles Stam
Crisis Director: Mustafa Hameed
Contact Email: apple@cmunce.org
Recent Updates
[November 15, 2008]: The Background guide has been posted.
[May 2008]: Welcome to the Apple Inc., Senior Management webpage. Keep your eyes peeled to this site in the coming month for updates.
Committee Description
Apple, Inc., once known as "Apple, Computer," is an icon in the consumer electronics industry. Since its founding in 1976, Apple has been on the cutting edge of technology with its hip easy-to-use products. Not only was Apple named the "most admired company in the United States" by Fortune magazine, it is a giant in its own right, with more than $24 billion in revenue in 2007 and 28,000 employees. Today, however, Apple stands at a crossroads; the launch of the iPod has put it back on the map, but its sales of computers - its core business - are falling apart and it faces a variety of legal challenges. Apple's Senior Management must face these challenges and come up with strategies that will ensure that Apple, Inc. stays on the forefront of digital life.
Background Guide
Recommended Resources and Documents